Alex
Field

Commercial Transformation

I work with mid-market and enterprise commercial teams on the parts that need restructuring. Based in the UK.

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Services

What I do

01

Commercial Strategy

Pricing, go-to-market, revenue architecture. Where commercial decisions get made, and how.

02

Operating Model Design

How commercial teams are organised, what they measure, and the way decisions move through them.

03

Transformation Delivery

Programme leadership while change is actually happening, rather than just planned.

Process

How I work

Discovery

Two weeks. Interviews, data, a written read of where things actually are.

Design

Priorities, sequencing, the order things should happen in. Walked through with the leadership team.

Delivery

Working alongside your team while the change is happening, not at it from outside.

Handover

Pass the working method back to the team. The aim is that the role ends.

About

The short version

Fifteen years in commercial roles, mostly fixing things. Across retail, financial services, and technology. Operating model, pricing, go-to-market, the parts in between.

The work is usually less about the right answer and more about the right order. I'm most useful when there's a leadership team that knows something needs to change but isn't sure where to start.

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FAQ

Common questions

What does a commercial transformation consultant do?
Mostly: how a company sells, how it prices, how the commercial team is organised, and what it measures. Sometimes one of those. Sometimes all four.
How long does a typical engagement last?
Usually three to six months. Two weeks for discovery, two to four for design, the rest is delivery. Some engagements turn into ongoing advisory after that.
Do you work with mid-market or enterprise?
Both. The work is similar in shape, even if the scale differs. The common thread is a leadership team that wants the commercial side to work more deliberately.
What sectors do you know best?
Retail, financial services, and technology, mostly. The patterns recur across sectors though, so the work translates.